Shopify is one of the best ecommerce platforms you can utilize to sell your Halloween costumes. It works well for small and medium-size organizations, although this does not preclude larger companies using the platform. Through the use of the platform, you will be able to reach very many people. You also get access to different apps that will help you stand above the competition. With more than 600,000 online stores and excellent customer reviews, you can understand the popularity of the platform. This is how you can benefit from using the platform.
· Set Up An Online Store
Setting up an online store is easy with Shopify. The prompts are easy to follow, and you will not have a challenge following them even if you lack the technical knowhow. You get several apps, plug-ins, and extensions that will help you set up an attractive, functional storefront. One thing you need to be aware of is that the platform uses Liquid as their coding language. It will, therefore, require some getting used to, or you may need to get in someone with the knowledge to walk you through the set-up process.
IF you need to get a business and domain name, you will find apps on Shopify that will help with the process.
· Get The Right Webhost Provider
Shopify does not come with web hosting options. You will need to shop around for the right one. Pay attention to the one you choose because it will determine the user experience on your ecommerce platform. The webhost providers should be able to give you sufficient bandwidth, adequate data security without breaking the bank.
· Launch Your Store
It is time to launch your Shopify store. While you may get some people to your platform, try and expand your sales channels. Shopify allows for the integration of different marketplaces like Facebook, eBay, Amazon, among others.
Make sure you monitor the performance of your platform using online tools like Google analytics. It will give you insights on whether you have visitors, and where they are interacting with your products, among others. It will allow you to tweak what you are doing in the instance that you are not getting the costumes sales you thought you would. Analytics will help you understand why people are not buying your Halloween costumes, despite your best efforts.
· Take Advantage Of Search Engine Optimization (SEO)
The buzzword, when it comes to online marketing, is Search Engine Optimization (SEO). It will help with your search engine rankings. It will help search engines like Google to find your brands and products. The Shopify platform will help with SEO; the developers of the platform have invested in a lot of time in developing tools that will help with your marketing efforts. During Halloween, you will find that the larger companies have bought the main keywords. If you are just starting, you may not have enough money to compete at that level. You can still improve your search rankings with the standard keywords
Ensure you get a good understanding of how to use meta descriptions. They will help with good rankings on the search engines, thereby encouraging people to visit your site. Take advantage of the Google Search Console to correct any errors on your Shopify ecommerce platform. Such errors include server issues, broken links, poor title tags, poorly constructed meta descriptions, among others.
· Use Of Images And Videos
You are selling Halloween costumes, and the visuals are more important than text. With technology, you can get a camera and take high-resolution pictures. However, if you do not have a flair for photography, you may seriously want to consider getting a professional photographer to take the images for you. Think about the background to make what you are selling stand out. Be aware of the lighting and angles for good pictures.
If you have some tutorials for some of the products you are selling, get videos with excellent images and sound. No one has time to watch blurry pictures or listen to poor sound.
· Other Factors to Consider
- Use email communication to build awareness of your Halloween costumes. Shopify allows for automation of emails and will lessen the cart abandonment
- Be careful about the free apps. You also need to careful not to download too many extensions because some have a monthly cost implication
- You can use the free themes for your storefront, but for better customization, you may need to go for the paid ones
- The checkout process is efficient on Shopify. You can use the free Shopify payments options to reduce your transaction costs. You also have the option of 3rd party gateways if you prefer, but you will pay a fee.
You will not go wrong by selling your Halloween costumes on the Shopify Ecommerce platform. However, like any other business decision, you need to do your research well to know what you are getting into.